Building the Bee Partners brand
In 2017, with its expansion of the core team and moving into its third fundraise, Bee Partners set out to increase signal on mar-comm channels to bring more attention to the Bee brand and to Bee portfolio companies.
Zero to 1:
Worked with partners to develop the Bee voice. || Strategized and managed all social media & coordinated Bee-related Twitter accounts. || Established and managed regular newsletter mailings. || Increased contact with business journalists. || Provided blog writing/editing/publishing. || Researched, identified, and supported Bee presence at relevant industry events including conferences, panels and symposia. || Supported Bee’s first annual industry conference and awards night resulting in $1M Bee investment.
Results:
|| Increased Twitter followers 26 percent across multiple Bee-related accounts over a 9-month period.
|| Arranged one-on-one meetings and interviews for Bee principals with journalists.
|| Landed Bee-related stories in top media targets.
|| Introduced journalists and portfolio companies.
|| Increased speaking engagements including podcast bookings, panel participation, and judgings at industry competitions for Bee principals.
|| Prepped and coached Bee principals for public & media appearances and pitches.